Market & Audience Mapping
Before writing a word, we establish the market context for each territory. Who is the buyer, what do they already believe, what competing messages do they encounter daily, and what makes your offer credible in their specific cultural and commercial context. This step takes a full working day and it determines everything that follows.
Strategy Session and Brief
A 90-minute call for Global Pro and Max projects, 45 minutes for Starter. We cover the central argument, the objection hierarchy, the tone calibration, and the success criteria. The brief is documented and signed off before any copy is drafted.
Copy with Cultural Annotation
Every deliverable arrives annotated. For cross-market projects, we explain specific word choices made for cultural resonance, phrases deliberately avoided, and the assumptions baked into the argument for each territory. You see the reasoning, not just the result.
Revision and Calibration
Consolidated feedback in, revised version out. For multi-market projects, we track changes by market so revisions in one territory do not accidentally affect coherence in another. Each revision round is structured, not open-ended.
Handover with Implementation Guide
Final files plus an implementation guide specifying how the copy should be formatted across different platforms, how to handle language-specific character counts on paid placements, and which sections are most sensitive to reordering or editing.
