B2B Software
Proposal copy that raised close rate from 19% to 41% across three European markets
A project management software company was sending the same proposal template to prospects in France, Germany, and the UK. The template was well-written in English. The problem was that German procurement teams evaluate vendor proposals on different criteria than UK buyers, and French decision-making structures are different from both. We built three market-specific proposal templates from a single master brief. Close rate went from 19% to 41% across all three markets over the following quarter.
41%
Close rate
+116%
Revenue impact
3
Markets covered
Consumer Goods
Cross-cultural campaign that ran coherently in five markets with one brief
A premium food brand needed to launch a new product line in France, Italy, Japan, Brazil, and the United States simultaneously. The challenge was not translation -- it was that the primary product claim that resonated in France (provenance and craft) was not the strongest angle in Brazil (social experience) or Japan (precision and purity). We built a master campaign with market-specific copy for each territory from a single strategic brief. All five markets launched on schedule.
5
Markets launched
1
Brief used
100%
On-schedule launch
Professional Services
Investor relations copy that reduced analyst question time by 34%
A mid-size European asset management firm was publishing quarterly investor letters that generated extensive follow-up questions from analysts -- an indirect signal that the communication was not answering the questions analysts actually had. We rewrote the quarterly letter format, restructured the narrative sequence to pre-empt the most common analyst concerns, and calibrated the language for international institutional investor audiences. Analyst follow-up questions dropped 34%.
-34%
Analyst questions
4
Formats rewritten
2Q
Time to results